Fit 110
Overview
DEKO came to us with a clear goal. A website that showcases their high-quality products and targets homeowners. So, we built a website that does everything at once. DEKO manufactures reliable tools & equipment, and they needed a website that felt just as solid. We built Fit 110 with expert tips for great fitness marketing because smart web design and digital marketing make all the difference.
The final site? Useful and high performing.
The Milestones
Built in 672 Dedicated Hours
The Sector
E-commerce Development
What We Did
E-Commerce, Branding & Digital Marketing
Process
We followed a clear agile workflow. The plan was not to overcomplicate things; we planned to keep it simple. We made fast decisions, kept moving, and built without getting stuck in the usual mess.
Project Kickoff
Wireframe Setup
UI Design
Frontend + Backend
User Testing
Final Launch
The First Step: Research
Before we started coding, we made sure that we understood the market. Who is going to buy and why do they need to buy it? Here’s how we started working on Fit 110.
Studied the Fitness Market
We learned about the functional fitness equipment market to understand what buyers care about so we can build a website that checks all the boxes.
Looked at Competitor Stores
We analyzed top-performing sites in fitness marketing to spot patterns and gaps. We saw where others fall short and built better.
Tracked User Behavior Online
We explored how people engage with fitness digital marketing especially on mobile. These insights shaped our navigation and content layout.
Explored Related Niches
We studied how customers shop for health gadgets, medical gadgets, and other wellness products. That explained how clarity works purchases in health and wellness SEO space.
Analyzed High-Converting Sites
Looking at the structure of strong marketing websites and top digital media company stores gave us ideas on what converts from CTA placement to how product benefits are framed.
Set Up the SEO + Tech Foundation
We made sure the site followed smart principles of web design and digital marketing. Fast, crawlable, and built to grow as the brand grows.
The Challenges We Faced
Even with a clear plan, there’s a probability that you’re going to face major challenges. Here are the obstacles we had to deal with while building Fit 110.
The Visuals of Fit 110
For Fit 110, we chose a bold, energized palette to match the energy of the brand. The deep charcoal, teal, and vivid orange accents evoke strength. The logo is classic. The font gives the site a modern look. Images showcase high-intensity workouts and clean product shots. The overall look hits like a handshake: firm and unmistakably Fit 110.
Powered to Perform
We selected tools that made it possible for the website to perform well, load fast, be easy to manage. Just a clean, smart setup that runs like it should.
Figma
Photoshop
Illustrator
Shopify
Adobe Premier
Semrush
Google Search Console
Google Analytics
When Marketing Meets Structure
We didn’t overlook marketing in the process. We set the foundation of fitness marketing for long-term visibility.
We started with keyword research to make sure Fit 110 appears where it matters in the functional fitness equipment market.
Then came product sourcing, spotlighting the right health gadgets and medical gadgets for the audience.
Our initial SEO setup handled all the essentials. Covering the basics like metadata and setting up Health and wellness SEO.
Fit 110 in Action
Fit 110 became more than just a fitness store. It became a place people actually enjoy shopping from. After weeks of adjusting every detail, the store now runs smoothly, loads fast, and guides visitors without confusion. The homepage helps users discover the right health gadgets and fitness tools, while product pages finally do justice to what’s being sold. Customers spend more time on site and explore more. It makes buying feel easy. Like a friend recommending gear, not a sales pitch. Most exciting? Their team now feels confident pushing into bigger fitness marketing campaigns. With clear navigation and built-in Health and wellness SEO, it’s a solid foundation for growth. The results aren’t just visible in numbers—they’re felt in trust, return visits, and happy customers.
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